Over the last couple of weeks, I’ve been intrigued to see the different ways people are organising their online events. Hay on Wye, who recently announced a bumper 80 event ‘digital edition’ are using Crowdcast as their platform. To gain access to the event you have to register first and numbers are capped - although the cap is quite high. For the Stephen Fry event on the first night there are over 3,800 spots left. Crowdcast charge companies based on the number of people that attend. Charleston, who have ten days of events planned, have taken a very different approach - streaming via their YouTube channel. There is clearly a trade off between ease of access and data collection - is it worth adding an extra barrier to entry (i.e. registration) in order to collect email addresses? Hay clearly feels it is.
The Lit Fest newsletter
The Lit Fest newsletter
The Lit Fest newsletter
Over the last couple of weeks, I’ve been intrigued to see the different ways people are organising their online events. Hay on Wye, who recently announced a bumper 80 event ‘digital edition’ are using Crowdcast as their platform. To gain access to the event you have to register first and numbers are capped - although the cap is quite high. For the Stephen Fry event on the first night there are over 3,800 spots left. Crowdcast charge companies based on the number of people that attend. Charleston, who have ten days of events planned, have taken a very different approach - streaming via their YouTube channel. There is clearly a trade off between ease of access and data collection - is it worth adding an extra barrier to entry (i.e. registration) in order to collect email addresses? Hay clearly feels it is.